Thursday, April 12, 2007

Update Your Blog Early and Often

Search engines aren't just looking for keywords and page popularity anymore, you've got to keep your site up-to-date. If you haven't already noticed, when you search using search engines, many of the sites on the first page of results are blogs. This is because bloggers are doing something that other website owners are not doing - and that's updating their site regularly.

Search engines are picking up on the most recently updated sites because the content is considered to be fresh and up-to-date. When a site is pinged, it lets the search engines know that there is new content to be crawled. Then when someone is searching for keywords that appear on your most recent articles, they will show up in search results more often. While it used to popular to pay for being listed in the top results, it has now become relatively easy to end up in the top results simply by keeping up with good, quality content on a consistant basis. Chances are, if you stop writing, you'll lose valuable search engine rankings, as well as traffic. And for those of you who don't have very high traffic yet, updated content is absolutly necessary.

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