Sunday, March 18, 2007

SEO Tips - Keywords, Search Engines, and Traffic

In order to build a successful income online, you've got to get traffic. This is especially true if you are trying to make an income blogging. You've got to put some work into search engine optimization, or SEO, in order to convert web searches into traffic. But you're not looking to get just any traffic, you're looking for targeted traffic. If you've got a product to sell, or if you're looking to build an income from blogging, you'll want to make sure that you are targeting the right audience to bring readers who will actually take the time to read your blog. It's pretty obvious that if you don't have anything worth reading that people won't stay long, so quality content is extremely important. Blogging for money is not easy, but if you want to succeed, you'll have to compete amongst some pretty incredible bloggers. It can't be stressed enough, but high quality content can do amazing things for your blog. If people actually walk away having learned something from your blog, chances are - they will be back. But along with great content, you've got to have great keywords, and even better keyword combinations, which is a large part of search engine optimization. This is how interested readers will find your blog in the search engines.

Recent statistics show that four-word keyword queries have the highest conversion rates. This means that when people find your website in their search engine results, they actually click on your link. Most importantly, targeting the right keywords or keyphrases for your site can keep people on your site longer, because they are interested in the content, based on their search query. However, if you target the wrong keywords for the wrong reasons, you will only drive traffic away from your site, or even if people get to your site using the keywords - they turn around and quickly leave your site to find what they were really looking for. For instance, if you have a blog about furniture, and you target the popular keyphrase "Paris Hilton" all over your blog just to get traffic, you will notice in your statistics that people are leaving within seconds of arriving.

Once you have discovered keywords that are right for your site, you must integrate them into your content wisely. Repeating the words too often could result in search engines regarding your site as "keyword spam", and it won't be included in many search results, if any. You may even find that your keywords are slightly different for each blog post.

2 comments:

  1. A great and cool post I think as keyword selection is the best part of a website to get visitors. it always gets priority to me and so I use my colibritool for keywords and competitors research for the specific visitors. It's now available on colibritool.io. Easy and affordable.

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  2. It was really a great job. Thank you very much for your informative post. I have been looking for something like that for a long time. But Have you heard about colibritool? How do you monitor your website? Have you ever used ColibriTool for monitoring your website backlinks? I have been using colibri for all of my SEO working including website monitoring, keyword analysis, competitor's website monitoring and so on. You can have a look here in http://colibritool.com

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